MARKET ACCESS
Achieve the same or better market access as our competitors in priority and emerging markets
- Prioritize the quick resolution of technical market access issues
- Support a business-focussed partnership between the pork industry and government
- Support multilateral and bilateral trade agreements for the pork industry
- Engage in trade advocacy for the pork industry across the supply chain and leverage our global presence where appropriate
- Collaborate with industry stakeholders to diversify export options in global markets
AWARENESS
Raise awareness of the quality of Canadian pork to help make it the preferred choice for end-user customers and consumers
- Be a voice for the pork industry’s efforts to communicate sustainability issues with respect to the high standards of care for animals and the protection of the land and the environment
- Increase awareness and use of the Branding Canada Initiative Verified Canadian Pork™ (VCP)
- Keep Canadian exporters and foreign customers informed about industry developments and trends through world-class intelligence and effective communication platforms
- Leverage Canada’s on-farm standards for food safety, animal care, and traceability, combined with Canada’s world-renowned food inspection system, Pork Quality Standards, and superior workmanship
GROWTH
Help members grow profitable Canadian pork sales through innovative programs and services
- Help members grow profitable Canadian pork sales domestically and globally through innovative programs and services
- Make Canada Pork members more competitive by increasing their product and market knowledge through education, programs and services
- Maximize carcass use and optimize value by introducing new cuts and specifications to supply chain participants
- Help member companies develop their export and domestic marketing programs through trade shows, support from the Export Market Development (EMD) and Verified Canadian Pork™ (VCP) programs, the Distributor Education Program (DEP), and other sector and category growth programs as well as technical marketing resources
