CANADIAN PORK GLOBAL BRANDING STRATEGY: VERIFIED CANADIAN PORKTM

The Verified Canadian PorkTM (VCP) brand represents a farm-to-table quality assurance proposition for end-user customers and consumers based on a foundation of on-farm food safety, responsible animal care and mandatory traceability. It’s raised without the use of growth hormones (like all pork produced in Canada) and is processed at participating federally approved HACCP plants across Canada.

VCP provides a credible platform for premium brand building globally and can be leveraged as a resource by stakeholder partners in all segments of the supply chain to increase consumer confidence and awareness of the quality, wholesomeness, and safety of Canadian pork products.

Canada Pork’s global market development specialists support approved VCP branded programs in all markets of importance that identify Canadian pork content to consumers in the retail meat case, processed meat counter and on restaurant menus. 

Please note that the Canadian pork national/global branding strategy’s programs & services (Verified Canadian PorkTM) are available exclusively to National Pork Marketing members.  To explore our industry resources, market development tools or to contact our branding strategist visit the Verified Canada PorkTM website.

If you are not a National Pork Marketing member and your organization wants to benefit from our national/global branding strategy, get in touch now with our branding strategist’s team to become an active member.

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