CANADIAN PORK NATIONAL BRANDING STRATEGY: VERIFIED CANADIAN PORKTM

The Verified Canadian PorkTM (VCP) brand represents a farm-to-table quality assurance proposition for end-user customers and consumers based on a foundation of on-farm food safety, responsible animal care and mandatory traceability. It’s raised without the use of growth hormones (like all pork produced in Canada) and is processed at participating federally approved HACCP plants across Canada.

Our national market development specialists focus on increasing demand, market share, profit potential and category growth for premium quality Canadian pork by identifying Canadian pork content to consumers in the retail meat case, processed meat counter and on restaurant menus.

Key Objectives:

  1. Increase customer and consumer confidence and awareness of Canadian pork in the marketplace.
  2. Differentiate from commodities, competitors and other protein choices.
  3. Provide a credible national platform for generic and premium brand-building opportunities in domestic and export marketplaces. 
  4. Support National Pork Marketing (NPM) processor partners and provincial organizations in all markets.

To learn more about our programs and services offered to our members please view our latest Canada Pork Annual Report on the National Pork Marketing or visit the Verified Canada PorkTM website.

Cover image of: Canada Pork Annual Report the National Pork Marketing

 

Please note that the Canadian pork national branding strategy’s programs & services (Verified Canadian PorkTM) are available exclusively to National Pork Marketing members.  To explore our industry resources, market development tools or to contact our branding strategist visit the Verified Canada PorkTM website.

If you are not a National Pork Marketing member and your organization wants to benefit from our national branding strategy, get in touch now with our branding strategist’s team to become an active member.

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