The Canada Pork Japan’ office collaborated with the Alberta Japan office for a second time to promote Canadian pork and Alberta barley on Instagram. They worked with an Instagram cooking influencer “natsu4659” who has 130,000 followers.

The popular Instagram influencer was contracted for five posts in May and these posts were to feature images and videos of the original recipes she created using Canadian pork and Alberta barley.

Natsu4659 posted 21 Canadian pork-themed posts and 12 Alberta barley-themed posts, providing many more posts than originally contracted.

The post received 118,383 “likes” and 1,201 comments. The engagement ratio was 3.99% against a reach of 2,990,000  which is considered very high. In addition, the average engagement for the image content was 5.06% which is also considered extremely high (the average is 2%).

This promotion had a positive effect on the Canada Pork Japan Instagram account, increasing followers from 2700 at the end of April to over 3,000 followers at the end of May – a 10% increase in followers during this one promotion.