Canada Pork (CP) was pleased to once again have an in-person presence at an international trade show.  CP participated at Anuga in Cologne, Germany from October 9 to 13, 2021. Anuga is one of the largest and most important food trade shows, attracting exhibitors and visitors from around the world.

CP exhibited in the Meat Hall with a booth alongside Canada Beef and the Canadian Bison Association. This was the first time the three meat associations collaborated on a shared space to welcome industry members, stakeholders, current and future clients.

“Working alongside Canada Beef and the Canadian Bison Association was a great success,” said Trevor Sears, President & CEO, Canada Pork. “Bringing multiple meat organizations together allowed for greater impact in both the booth and with our shared client base. We plan to use this partnership model at future shows.”

Along with Canada Pork staff, seven CP member companies were in attendance. All participants reported that while attendance was lower than in previous years, this often worked in their favour as it allowed more time for in-depth discussions with customers. “We definitely saw that the people who did attend were serious buyers and the conversations held at the booth were very productive,” noted Sears.

The trade show had several COVID-19 protocols in place to keep visitors and exhibitors safe. The trade show welcomed over 70,000 visitors from 169 countries and more than 4,600 exhibitors from 98 nations. While this was down from the 168,000 visitors at the 2019 show, it did demonstrate that the world is starting to get back to business.

“We were so pleased to be back in front of our customers, stakeholders and colleagues,” said Sears. “It was a great opportunity to reconnect, and we look forward to more in-person events in the coming months.”

CP will participate in two upcoming trade shows—Food and Hotel China (FHC) November 9 – 11 (local member participation only) in Shanghai and Food and Hotel Asia (FHA) in Singapore March 28 – 31.