Canada Pork members can benefit from a wide range of programs, services and products to support their business operations in promoting Canadian pork at home and globally. Members can take advantage of; privileged informative data and analysis on the global meat trade to keep them well informed on the industry performance and to identify trends, market development tools and marketing resources tailored to their needs. Being a Canada Pork members means being part of the Canadian pork industry community, but also means gaining business exposure through many networking and events opportunities.
Canada Pork annual membership is comprised of two types:
1) Regular members (trading companies, meat packers & processors)
2) Associate members (industry supporters).
BENEFITS YOU CAN TAKE ADVANTAGE OF TODAY AS A CANADA PORK MEMBER
Visit the Membership types section to discover benefits offered per membership type. Explore below an overview of key benefits for both Canada Pork membership types.
Obtain funding support through AgriMarketing for initiatives expanding the market share of Canadian pork in the export marketplace: Export Market Adaptation (EMA – incoming mission), Export Market Investigation (EMI – outgoing mission) & Export Market Diversification (EMD – trade show).
IN-DEPTH MARKET INTELLIGENCE INFORMATION & ANALYSIS
Get privileged market access & market intelligence information/analysis on a frequent basis from subject matter experts such as Global AgriTrends and the Whole Hog Brief, which are prominent sources of information on global meat trade. Canada Pork also offers updates on specific markets and pork export highlights including monthly export trade statistics published through its monthly Canada Pork Activity Report, its weekly Asia Market Report, and its daily Press Review.
Obtain ongoing trade leads from global pork buyers.
Visit our Market Intelligence section to learn more.
MARKET ACCESS SUPPORT
Receive support for market access issues (e.g. – containers being held up at overseas ports) and assistance with troubleshooting customs issues with the appropriate government authorities (Agriculture and Agri-Food Canada, Global Affairs Canada, Canadian Food Inspection Agency).
Obtain support on market development and market access files through our foreign offices in Japan and China which are staffed with local experts. Canada Pork team is always ready to intervene and work with local stakeholders and adapt to constant regulatory changes. Access our overseas office’s expertise and support to develop and promote in-market strategies.
VERIFIED CANADIAN PORK™ DOMESTIC AND GLOBAL PROGRAMS
Initially developed for the domestic marketplace, Verified Canadian Pork (VCP) has become the global branding strategy for the Canadian pork industry. VCP provides a credible platform for premium brand building and can be leveraged as a resource by stakeholder partners in all segments of the supply chain to increase consumer confidence and awareness of the quality, wholesomeness, and safety of Canadian pork products.
Our market development specialists focus on increasing demand, market share, profit potential and category growth for premium quality Canadian pork by identifying Canadian pork content to consumers in the retail meat case, processed meat counter and on restaurant menus. To learn more, visit the Domestic Programs page & Global Programs page.
Access tools and receive assistance for your business’s initiatives to expand on increasing demand, market share, profit potential and category growth for premium quality Canadian pork in various markets through a wide range of channels.
EXPOSURE & NETWORKING
Canada Pork hosts various international trade shows and organizes tailored industry events throughout the year across Canada and globally to improve the access, awareness and growth of the Canadian pork industry, to offer members exposure and to access new opportunities to meet importers, distributors and end-user customers, meat associations and government regulators. To learn more, visit the Trade Shows & Events.
Canada Pork’s members are listed in the annual Canada Pork Contacts Brochure. Distributed to customers and stakeholders around the world, this is the official directory for the Canadian Pork industry. Members can also gain visibility online by being exposed under our Members & Partners in success section.
Benefit from the advocacy activities developed jointly between the Canadian Meat Council (CMC) and the Canadian Pork Council (CPC) to solve sector issues linked to exports.
LEARN MORE – GET INVOLVED
Please visit the Membership Types section to learn more about membership types or contact us today to get more information on how to become a Canada Pork active member.